Dale Earnhardt, Jr. #3 2010 Wrangler Jeans Nationwide Program

Through a joint effort between Richard Childress Racing, JR Motorsports, Dale Earnhardt, Inc., and Wrangler®, Dale Earnhardt, Jr. will pay tribute to his father's upcoming induction into the NASCAR Hall of Fame by driving the No. 3 Wrangler® Chevrolet Impala in the July NASCAR Nationwide Series race at Daytona International Speedway.

"The Wrangler car is definitely in the top‐10 of coolest cars that have ever been on the race track. A lot of people identify with it, and I can't think of a better way to honor my dad and celebrate his induction into the NASCAR Hall of Fame than to bring the Wrangler colors back with the No. 3 on the side, similar to the 'Wrangler Jean Machine' schemes of the 80s. I think it will be worth seeing, and I'm looking forward to driving it at Daytona." said Earnhardt Jr.